Shoey Bar
When the F1 Grand Prix makes its grand return to Vegas after 41 years what else is there to do than create a one-of-a-kind bar dedicated to drinking champagne out of a bespoke racing shoe?
The best way to announce the world’s first Shoey Bar is through a one-of-a-kind photoshoot… A photoshoey if you will.
We art directed the look and feel of the launch and built anticipation with ominous Instagram posts in the weeks prior to the race.
Agency
McCann New York
Role
Chloe Martin, Copywriter
Lindsay Weisleder, Art Director
Team
Jordan Kramer, SVP Group Creative Director
Leopold Billiard, SVP Group Creative Director
Ethan Buller, Design Director
Campbell George, Copywriter