MGM Visual Identity
All of MGM’s properties have one-of-a-kind personalities and offer guests a unique and unforgettable experience. It was our job to create and capture the distinct look and feel of each of them.
– Aria –
Aria is knowledgeable, sophisticated, and mindful - representing a modern form of luxury. The photography style is playful with an adventurous spirit, shot in a graphic approach with bold colors.
– Bellagio –
Bellagio is inviting, timeless, and elegant. The photography style is cinematic and full of rich details that help to tell a story beyond what we just see in the photo.
– MGM Rewards –
As MGM Rewards represents all of the MGM properties, it is important to maintain the brand colors of dark blue and gold consistently across all of its assets.
– Luxor –
Luxor carries the best aspects of Las Vegas for its audience as a place that guarantees a fun time with its iconic architecture, unique entertainment and one-of-a-kind venues and live experiences.
– MGM Grand –
MGM Grand is the ultimate Vegas experience. It’s filled with energy, movement, and excitement. Its content has the viewer live vicariously through candid moments.
Agency
McCann New York
Role
Chloe Martin, Copywriter
Lindsay Weisleder, Art Director
Team
Leopold Billard, SVP Group Creative Director
Jordan Kramer, SVP Group Creative Director
Erika Casales, Art Director
Kelly Kim, Jr. Art Director